STAR KAY WHITE
We Make the Stuff that Makes Ice Cream Taste Great!
Products
MARKET INSIGHTS
Turning Data into Direction
WHERE STRATEGY MEETS INSIGHTS
Our Market Insights Group connects data, trends, and people to guide smarter decisions towards innovative product development.
We’re a cross-functional team of analysts, trend-spotters, and product strategists obsessed with all things ice cream. By collaborating across departments, we translate consumer behavior and category data into delicious treats.
Flavor & Trend Forecasting
We monitor emerging flavor profiles, texture innovations, and ingredient buzz locally and globally.
Consumer Cravings
Through surveys, social listening, and sales data, we identify what ice cream lovers will want.
Retail & Channel Intelligence
We track how different formats perform across grocery, convenience, DTC, and foodservice.
Cross-Department Support
We serve as a strategic partner to teams across the business, helping connect creative ideas to market reality.
WHY IT MATTERS
In a fast-moving category like frozen desserts, timing is everything. The Market Insights Group helps transform trend signals into product and marketing decisions that meet consumer needs.
We don’t just read the data, we churn it into strategy.