B lueberry Pomegranate ice cream, loaded with real fruit and real fruit concentrates
complemented by swirls of colorful blueberry variegate. Flavor and color define this concept.
It keeps directly with today's consumer interest in darkly colored fruit in general
and antioxidants in specific. Pomegranates and blueberries are excellent sources of vitamins,
antioxidants and polyphenols.
Blueberries, more familiar to Americans, are native to North America. Blueberries have been associated with reducing cancer risk. There is no doubt the halo of "good for you" shines brightly on this concept.
